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I want to highlight the execution of feeling within this video. From the get-go it grabs your attention with careful wording and selective imagery. I personally dig the Apple product placement as well. It almost comes off as a Steve Job’s era Apple advert. There’s definitely some cheese to it, but it brings a tangible feeling through the editing. Things such as the high-definition sound of the breaking plates is a great attention grabber from the melodramatic acoustic mix. I love the shots of the high dive and the slowly diminishing battery, it all adds up to a concise message on the cost of the loss of Religion and one’s self. It ‘s one thing society seems to take for granted because of constant tethers to a digital domain. But what does that say about one’s self and society, when there is no fruition. End rant


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